Custom PR Kits for Origins Influencer Campaign
Lauren Roberts
Section 1: The Brief
Origins partnered with Amazon Premium Beauty to amplify their 30+ year legacy of plant-powered skincare through an influencer gifting campaign. The priority from the brand was clear — the nature and science story had to come through above everything else. The packaging had to communicate Origins' brand pillars within limited surface area around the products, while feeling premium enough to earn organic unboxing content without any scripted direction.
Section 2: Packaging Design & Concept
3D box structure - split-opening vinyl-to-e-flute mounted box structure with botanical green interior and fold-out storytelling panels.
The packaging design centered on creating an immersive unboxing experience that physically embodied Origins' "nature meets science" brand story. The solution featured a split-opening box with fold-out panels—a strategic choice that maximized surface area for brand storytelling within the space constraints of the product array.The exterior maintained a natural, sustainable aesthetic with kraft tones and the Origins logo, immediately signaling the brand's commitment to earth-conscious values. Upon opening, recipients would discover a vibrant green interior that evoked Origins' botanical heritage, with products nestled securely in custom-fit padding.
Interior design — product callouts and brand story
Section 3: Packaging Communication & Storytelling
Box exterior reveal — botanical green lining with Origins tree logo on inner lid.
"The Genius of Nature for Powerful Skincare" — insert card with QR code and Creator Connections link.
Interior lid storytelling panel — each product listed with its key skin benefit.
Complete kit — all products + insert card on the botanical print liner.
Product detail — Ginger Soufflé Whipped Body Cream nestled in the custom-fit interior.
Section 4: Campaign Summary
The campaign leveraged 19 influencers across Instagram and TikTok with full creative freedom. The packaging did the storytelling — no brief required.
664K+ potential audience reach
35K total views
28 organic content pieces
667 likes · 239 comments · 9 shares · 29 saves
@adeeowoseni — Instagram Story — open kit with organic caption "I have the mega-mushroom serum on rotation! So so good" · @origins what a weird way to propose 🙈 I do! I absolutely do 🙈 Thank you!"
@nidpatt_ organic unboxing reel — top-performing influencer content from the campaign. 2,196 plays, 139 likes, 20 comments, 6 shares. Creator had full creative freedom — no scripted brief.
@celesteee TikTok unboxing — organic campaign content showing the split-opening box reveal and product presentation. Part of the 28-piece content suite generated across Instagram and TikTok without scripted directi
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Posted Apr 14, 2026
Designed custom PRr packaging for Origins x Amazon Premium Beauty's influencer gifting campaign.
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Timeline
Feb 10, 2025 - May 14, 2025
Clients
Origins
Kurieo
Amazon
