Brand identity bespoke furniture maker

Marta Custic

No Manual Needed, No Meltdown Required.

When I asked what gets our craftsman's heart racing? Tables. (And honestly, we get it.) So we pulled a sneaky one and tucked a table right into the 'A' of the logo. Subtle? Yes. Clever? Also yes.
Look, I could've slapped some saws and hammers on there and called it a day. But luxury doesn't scream – it whispers. We stripped away the obvious and left only the essential: clean lines that work just as beautifully carved in wood as they do stamped in gold.

Furniture that Doesn't Require a Manual or a Meltdown

Often, the most effective solutions are the simplest. When inquired about the owner's favorite craft, he expressed a deep passion for creating tables—hence, discreetly embedded within the letter 'A,' that's precisely what we showcase.
While it's true that a carpenter's expertise lies in working with wood and tools, the logo need not be bound by literal representations. Achieving a sophisticated and engraveable design necessitates embracing minimalism. By distilling the essence of the craft into a sleek and refined emblem, we evoke a high-end aesthetic that transcends conventional imagery.
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Posted Jan 17, 2024

No tools in this logo, just pure table-making magic tucked into an 'A'. Because sometimes the best flex is the one you almost miss. Minimalism FTW.

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