Brand identity for property developer.
Marta Custic
Crafting opulence: A luxury rebrand to align brand values with their target market.
At Obala Invest meaning coastal investment, the pursuit of excellence is deeply rooted in the company's DNA. With a heritage steeped in the rich cultural tapestry of Croatia, they seamlessly blend tradition with innovation to create homes that stand as a testament to timeless elegance. Each project is a labor of love, meticulously designed and constructed to preserve the authenticity of the region while embracing the comforts of modern living.
Challenge:
The brand faced a deficiency in strategic planning and creative guidance aimed at capturing its ideal consumer base. The previous logo lacked distinctiveness, blending in with the commonplace imagery associated with typical real estate developers, such as roofs and chimneys, lacking a unique personality.
What we did:
Your logo need not explicitly depict your product or service; consider iconic brands like Nike, which doesn't showcase a shoe, or Apple, which features, well, an apple. The objective is to delve into the company's rich history and extract deeper meaning. Through strategic utilization of negative space design, I skillfully fashioned a monogram intertwining elements to seamlessly embody both an "O" and an "I." To enhance visual interest, I introduced a strategically placed triangle to the right, forming a leaf and giving rise to an olive—a symbolic representation of Dalmatia and the coastal region.
The outcome:
The brand has successfully cultivated a visually distinctive identity, introducing a unique color palette and brand pattern that sets it apart from competitors. This intentional design not only stands out but also encapsulates the brand's personality, creating a visual language that resonates specifically with a high-end clientele.
