Marta Custic
In Croatia, olive oil isn't just a commodity—it's liquid gold, carrying centuries of tradition in every drop. For this ambitious young producer from the Dalmatian coast, we crafted a packaging design that bridges timeless heritage with contemporary luxury.
Design Narrative
The centerpiece of our design is a distinctive die-cut silhouette that captures the essence of flowing olive oil, creating an immediate visual connection to the product within. This modern interpretation of a traditional product sets the tone for a brand that respects its roots while boldly stepping into the future.
Materiality & Craftsmanship
Each element was carefully chosen to communicate small-batch excellence and artisanal quality:
Premium textured paper that invites touch, suggesting the rugged beauty of Dalmatian olive groves
Strategic use of gold foil accents that catch the light, reinforcing the "liquid gold" narrative
Precise debossing that adds depth and sophistication, elevating the tactile experience
Breaking Tradition
While deeply rooted in Croatian olive oil heritage, this packaging design challenges conventional category aesthetics. It positions our client—a young maverick in a traditional industry—as an innovator who honors the past while defining the future of Dalmatian olive oil production.
The result is a design that doesn't just contain olive oil—it celebrates it, creating an unboxing experience worthy of this liquid gold's exceptional quality.
2022