82% Decrease in CPA for Mental Health Clinics w/ Google Ads
Brian Schweitzer
🧾 Google Ads Case Study – Mind Body Optimization
🔹 Client
Mind Body Optimization — a chain of mental health clinics across Texas and Tennessee.
🎯 Goal
Lower the cost per scheduled appointment to under $800 while improving lead quality and scaling patient acquisition.
🚧 Challenge
The previous agency delivered unsustainably high costs:
CPL: $120.61
CPA (Scheduled Appointment): $1,527.67
This made campaigns unscalable and ROI-negative.
🧠 Solution
Rebuilt campaigns with tighter keyword targeting & refined audience segmentation
Shifted tracking to prioritize scheduled appointments, not just leads
Ran landing page + ad testing to find highest-converting combinations
Optimized bidding and budgets to maximize results within spend limits
📈 Results (90 Days | $32,401 Ad Spend)
🔻 CPL: $120.61 → $28.33 (↓ 76.5%)
🔻 CPA: $1,527.67 → $272.27 (↓ 82.2%)
✅ 119 scheduled appointments
🥇 Beat the client’s $800 CPA target by 66%
👤 My Role
Led Google Ads strategy, campaign rebuild, copy and landing page testing, bid optimizations, and performance tracking.
📌 Takeaway
With strategic rebuilds and goal-aligned tracking, I turned an underperforming Google Ads account into a scalable, high-ROI acquisition system.
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Posted Sep 8, 2025
Reduced cost per appointment from $1,527 to $272 in 90 days for Mind Body Optimization — a major win in mental health lead gen with Google Ads.
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