15.75x ROAS for Puppy Adoption – Fisher River Doodles

Fisher River Doodles — a premier Goldendoodle breeder in the Midwest. 🔗 fisherriverdoodles.com

Test whether Google Ads could profitably drive puppy adoption applications with a starter budget of just $500.

The puppy adoption market was slowing, and Fisher River Doodles was struggling to find families for fast-growing puppies. With puppies averaging $1,500 each, they needed a high-ROI campaign to prove digital ads could work.

Built a Google Ads campaign targeting Wisconsin, Minnesota, and Iowa

Optimized for leads (adoption applications) as the conversion goal

Maximized ad assets (sitelinks, callouts) with “Excellent” ad strength

Highlighted the breeder’s benefits and credibility in ad copy

✅ 15.75x ROAS on $476.22 spend

📋 12 adoption applications submitted

🐶 5 puppies sold, generating $7,500 revenue

Google Ads strategy, campaign build, ad copywriting, optimization, and reporting.

With the right targeting and ad structure, even small-budget Google Ads campaigns can generate outsized ROI — in this case, a 15.75x return.