$0.39 CPL with Facebook Ads + Chatbot Funnel – Travel Club
Brian Schweitzer
🧾 Facebook Ads Case Study – PhotoFly Travel Club
🔹 Client
PhotoFly Travel Club — a free travel club offering curated global trips for solo travelers.
🎯 Goal
Generate new travel club sign-ups at under $3.00 per lead to fill more adventure trips.
🚧 Challenge
PhotoFly needed a cost-effective way to increase travel club memberships while keeping leads engaged beyond the sweepstakes entry.
🧠 Solution
Built a Smart E Bots Messenger chatbot running a $500 trip voucher sweepstakes, combining giveaway + travel club opt-in in one step
Integrated chatbot with email automation for follow-up sequences and travel content nurturing
Ran advanced Facebook Ads campaigns with the Messenger Objective and Lookalike Audiences based on current subscribers
Retargeted users who engaged with the chatbot but didn’t complete signup
📈 Results
$0.39 per lead (well below $3.00 target)
Thousands of new travel club members at scale
Improved engagement through automated email + retargeting flows
👤 My Role
Full campaign strategy, Facebook Ads management, chatbot design, automation, and reporting.
📌 Takeaway
By combining Facebook Ads with an intelligent chatbot funnel, we drove travel club memberships at scale for a fraction of the expected CPL.
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Posted Sep 8, 2025
Generated thousands of new members for PhotoFly Travel Club at just $0.39 per lead using Facebook Ads with a Messenger chatbot + email automation.
