8x ROAS + 60% Lower CPL – Viking Capital Facebook Ads
Brian Schweitzer
🧾 Facebook Ads Case Study – Viking Capital
🔹 Client
Viking Capital — a multifamily real estate syndication firm helping accredited investors diversify into real estate opportunities.
🎯 Goal
Reduce cost-per-lead for a new webinar promotion while generating qualified investor leads. Secondary KPI: signed investment contracts.
🚧 Challenge
The previous marketing firm delivered leads at $100+ each, which was unsustainable. The budget was capped at $30,000 over 10 days.
🧠 Solution
Built Lookalike Audiences from past investor lists
Ran Lead Objective campaigns with Ad Set & Campaign Budget Optimization
Optimized for the Lead event with a 7-day click attribution
Tested both long- and short-form copy highlighting deal terms
Used rapid 24-hour testing cycles to cut underperforming ads fast
📈 Results
🔻 Cost-per-lead reduced by 60%+ (down to $40)
📊 8x ROAS achieved with a $200K signed investor contract
🏆 Viking Capital’s most successful Facebook Ads campaign at that time
👤 My Role
Led full campaign strategy, audience building, ad copy development, testing, and optimization.
📌 Takeaway
With precise targeting and fast testing, we scaled investor lead generation profitably — cutting CPL in half and closing high-value contracts.
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Posted Sep 8, 2025
Cut CPL from $100+ to $40 and drove 8x ROAS with a $200K investor contract using Facebook Ads for Viking Capital’s multifamily syndication.
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