14.08x ROAS for Gas Monkey Garage w/ Meta Ads

Gas Monkey Garage — a high-profile eCommerce apparel brand with 3M+ social followers, running a sweepstakes campaign tied to a high-ticket giveaway.

Scale Meta (Facebook + Instagram) ads profitably during a sweepstakes promotion — aiming for at least 3x ROAS with $100K+/month in ad spend.

Multiple agencies failed to achieve even 2x ROAS.

Meta flagged ads as “gambling-related” due to sweepstakes language.

Ad account faced frequent disapprovals, limiting scalability.

Rebuilt all campaigns using a full-funnel structure

Leveraged custom audiences: 180-day engagers, CRM lists, and car enthusiast interest stacks

Used CBO (Campaign Budget Optimization) to auto-scale winning ad sets

Manually appealed Meta disapprovals daily, reworded ads for compliance

Prioritized creative testing with multiple hooks & variants

🚀 14.08x ROAS during launch window

✅ 7.05x ROAS even after sweepstakes ads were flagged

💰 Scaled to over $3,500/day profitably

🔁 Maintained consistent results during Meta ad approval issues

Led strategy, targeting, and ad creative

Managed campaign setup, testing, scaling, and compliance

Reported weekly performance + optimization roadmap to the brand team

With the right full-funnel strategy, audience segmentation, and hands-on Meta ad management — even difficult verticals like sweepstakes promotions can scale profitably at 5–6 figure budgets.