Digital Product Relaunch Strategy

Goals: Reignite interest from existing email base and attract new customers

The focus was on developing a strategic, value-driven email sequence that not only engaged potential customers but also encouraged them to make a quick purchase.

Lead Magnet Transformation: The client's existing lead magnet was restructured into an interactive, evergreen email challenge.

Compelling Email Series: Developed a 5-day beginner-friendly email series that aligned with the challenge, guiding potential customers through a journey from interest to purchase.

Social Media Strategy: Created a social media calendar to maintain consistent messaging across platforms, while avoiding placing the client in a "box" where they only post about one tpopic.

The launch of the email challenge was the most successful marketing campaign in the client's business to date. On the first day alone, the client experienced an unprecedented number of lead conversions and sign-ups.

Testimonial:

"What I appreciate most about working with Lo is that she keeps me on schedule and my marketing moving forward! My campaign went from idea to launch so quickly because of her ability to clearly communicate what she needed from me to make it happen. Turning my lead magnet into a 5-day challenge was incredibly effective—I had more lead conversions on the first day than I’ve ever had in my business. Lo's communication and organization are impeccable, making the process smooth and efficient. I would highly recommend her to anyone looking to take their business to the next level!"

- Brooke Ansley