Social Media Email List Growth Strategy for Mindfulness Coach

Lo Madden

Email Marketer
Copywriter
Social Media Strategist
Google Docs
Notion

Goal: To align messaging and create a basic marketing funnel

The goal of this project was to create an email funnel aimed at converting social media visitors into coaching clients without the client always having to be online.

Strategic Content Development: The email series spoke directly to the target audience's needs, particularly focusing on the theme of "letting go," which resonated deeply with clients' primary concerns.

Social Media Alignment: Developed a social media posting schedule to maintain a consistent message that supports the funnel, keeping the audience engaged and driving them towards booking a session. Again, avoiding any situation where the client felt like they were creatively underwhelmed.

Client Testimonial:

"I loved your professionalism—clarity of timeline, deliverables, communication, and vision for this product. You helped me think about SEO and what my target audience would value, which really shaped the takeaways we wanted them to experience. I also learned the importance of having a nurturing sequence funnel and found your social media schedule invaluable. You're trustworthy, honest, and have a deep desire to help others with your industry insights. I'd highly recommend you to anyone looking to organize their thoughts and create impactful, authentic messaging."

- Wade Brill

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