Simplifying Online Food Ordering for Osmow’s
Andrija Prelec
Osmow’s: From Fragmented Ordering Flows to a More Seamless Customer Experience
We designed a cross-platform ordering experience for Osmow’s across web and mobile. The product helps customers browse the menu, customize meals, choose a restaurant, place orders, track status, and engage with rewards in one consistent digital ecosystem.
The focus was on making the entire journey feel fast, clear, and familiar across every touchpoint.
A stronger starting point for ordering
We opened the experience with a homepage that brings together key actions like rewards, featured offers, quick ordering shortcuts, and category browsing. Instead of sending users straight into a long menu, this screen helps them quickly choose their next step.
Helping users browse the menu faster
The menu browsing experience was designed for quick scanning and easier comparison. Product cards surface the most important information at a glance, helping users move faster while still making informed choices.
Making customization feel lightweight
For quick meal edits, we designed a side-panel customization flow that keeps users in context. This makes it easier to adjust a product without interrupting the browsing experience.
Supporting more detailed product decisions
Some meals require more context, options, and customization. This detailed product page gives users enough information to confidently build their order without making the experience feel overwhelming.
Creating a clearer checkout flow
Checkout was designed to feel structured and easy to review. Store details, payment, promos, rewards, tips, and the full order summary are organized into clear sections so users can place orders with confidence.
Making active and past orders easy to follow
We designed the orders area to support both real-time tracking and quick access to order history. This gives users a simple overview of what’s happening now and what they may want to reorder later.
Giving users better visibility into order details
The order detail screen helps users understand their order status, store information, payment details, and item breakdown in one place. It adds clarity at the stage where reassurance matters most.
Simplifying restaurant selection
Location selection is a critical part of the ordering flow, especially for pickup and local availability. We combined map browsing with a structured list to make choosing the right restaurant easier and faster.
Organizing the account experience
The account area brings together practical features like rewards, gift cards, dietary preferences, language, help, and order history. The goal was to make utility screens feel clean, useful, and easy to navigate.
Translating the experience to mobile
On mobile, we adapted the ordering journey into a more compact, touch-friendly format. The home experience keeps rewards, featured content, and fast ordering actions easily accessible for users on the go.
Making mobile customization easier to use
Meal customization can become complex very quickly, so we designed mobile flows that break choices into focused, manageable steps. This helps users customize meals on smaller screens without getting lost.
Extending the ecosystem with rewards and promotions
Beyond ordering, the mobile experience also supports retention through rewards, nearby restaurant discovery, and promotional flows. These screens help strengthen repeat usage while keeping the experience aligned with the rest of the product.
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Posted Mar 28, 2026
Designed Osmow’s web and mobile ordering experience: from menu browsing and meal customization to checkout, rewards, and order tracking.
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