WooCommerce | JustKana Store | Hemp‑Derived CBD/THC
Matthew Delano
Overview
JustKana is a premium, compliance‑aware ecommerce experience for hemp‑derived products spanning CBD, Delta‑8, Delta‑9, Delta‑10, HHC, and Amanita Mushroom gummies.
The live site prioritizes trust, education, and conversion with clear category navigation, best‑seller merchandising, lab reports, reviews, and promo mechanics like free shipping over $80 and sitewide discounts.
Key Features
Comprehensive Catalog Structure:
Top‑level hubs for CBD, Delta‑8, Delta‑9, Delta‑10, HHC, and Mushrooms.
Deep sub‑categories and PDPs with potency, strains, variants, and use‑case guidance.
Conversion UX:
Persistent promo messaging (free shipping threshold, seasonal codes), prominent ATC, and variant selectors.
Trust signals: third‑party lab reports, verified reviews, compliance and age gate.
Merchandising & Discovery:
Best Sellers grid, curated collections, and “Begin Your Journey” callouts for Amanita.
Cross‑sell opportunities across edibles, vapes, flower, pre‑rolls, tinctures, balms.
Content & Education:
Blog with product guides and trends (e.g., dosage, legal updates, purity).
Commitment to Quality and Lab Reports pages to reduce buyer friction.
Mobile‑First Shopping:
Responsive menus, quick filters, sticky CTAs, and streamlined cart/checkout.
Tech Stack
Frontend: WordPress, Elementor, HTML5, CSS3, JavaScript
Backend: WooCommerce, PHP, MySQL, WordPress CMS
Services & Infrastructure: Product Filtering, Coupon System, Blog Integration, Payment Gateway
Other Technologies: Speed Optimization, SEO Best Practices, Mobile Responsive Design, Product Catalog Management
Challenges & Solutions
Compliance and Trust in a Regulated Niche:
Implemented age gate, clear disclaimers, and visible third‑party lab reports; reinforced quality claims with organic ingredient messaging.
Complex Catalog and Variants:
Structured taxonomy with filters and variant handling on PDPs; used badges and concise copy to guide first‑time buyers.
Performance on Mobile:
Optimized media, minimized layout shifts, and simplified checkout steps to reduce drop‑off on smaller screens.
Education Without Overload:
Balanced concise PDP content with deeper blog articles and FAQs; linked use‑case resources contextually.
Results
Higher add‑to‑cart and checkout completion from clear PDPs, reviews, and trust badges
Reduced pre‑purchase questions via quality, lab, and dosage content
Stronger repeat engagement driven by best‑seller merchandising and promotions (free shipping, coupons)
Goal
Deliver a fast, trustworthy ecommerce experience that helps shoppers confidently discover, evaluate, and purchase hemp‑derived products—combining clear education, strong trust signals, and mobile‑first conversion UX on WooCommerce.
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Posted Dec 15, 2025
Built a compliant WooCommerce store for JustKana with age‑gate, lab reports, category merchandising (CBD, Delta‑8/9/10, HHC), promos, and fast checkout/shipping
