Shopify | Conversion‑Focused Shopify Revamp for Fashion Store

Project Social T is a women’s apparel brand on Shopify, featuring Core Essentials, seasonal “Holiday” and “Resort” edits, BOGO promos, loyalty/referral, and multi‑currency shopping. The build prioritizes mobile conversion, fast media, and promo clarity.

Merchandising: New, Best Sellers, Core Essentials, Holiday 2025, Resort, Lounge, Graphics, Sale, Last Chance; quick‑view cards; automated badges.

Promo & Loyalty: BOGO mix‑and‑match, Free Shipping $75+, loyalty program, “Give $10/Get $10” referral; persistent promo bars and cart‑level savings.

PDP UX: Size chart, fabric/care details, colorways, inventory state, wish-list/back‑in‑stock; sticky ATC; Product/Breadcrumb JSON‑LD.

Brand Content: “Made in LA,” Outreach/Miles Regis collab, mission blocks reused across home, PLPs, and PDPs.

Global: Multi‑currency selector (USD, EUR, AUD, etc.) with localized price formatting and clear shipping/returns.

Frontend: Shopify Online Store 2.0, Liquid, Sections/Blocks, Theme App Extensions, SCSS/CSS

Data Model: Meta-fields / Metaobjects for fabric, fit, care, size charts, editorial hero modules

Backend/APIs: Shopify Admin API + Storefront API for product/collection ops, webhooks for inventory and order events

Integrations: Shopify Payments (multi‑currency), Loyalty/Referral app, Reviews/UGC, GA4 + consent, Email/SMS capture, Search/Filter app, Returns portal

Performance: Shopify CDN, lazy‑loading, critical CSS inline, pre-connect/preload for hero media, cache hints, Lighthouse tuning

Seasonal edits without dev time: Metaobject‑driven “Holiday/Resort” templates with schedulable heroes and curated product pins.

BOGO clarity: Cart rules with real‑time savings in mini‑cart; stack‑safe price rendering; no CLS from promo changes.

Fit confidence: Centralized size charts and care/fabric specs; reduced returns and increased first‑purchase conversion.

Media-heavy pages: Deferred non‑critical JS, stabilized carousels, optimized hero assets to improve LCP/CLS on mobile.

Higher mobile conversion via sticky ATC, fast PDP media, and clear promos.

Increased AOV from BOGO mechanics and “complete the look” cross‑sell.

Stronger SEO from clean taxonomy, canonical URLs, and structured data.

A promo‑ready, mobile‑first Shopify experience that elevates essentials, scales seasonal storytelling, and drives conversion—while keeping ops simple and SEO solid.

“Our promo launches are smoother and the site feels noticeably faster on mobile. The new size guides reduced returns in the first month.” — Ecommerce Lead

Want a promo‑ready, mobile‑first Shopify build that scales seasonal storytelling and conversion while keeping ops simple? Let’s talk.