Shopify | Brite Shopify Storefront for EU/UK Nootropic Drinks

Brite is a Shopify D2C brand for natural nootropic drinks designed to boost focus, energy, and productivity. The storefront targets EU/UK markets with multi‑country pricing, subscription options, Trustpilot social proof, and science‑led content explaining the L‑Theanine + caffeine 1:1 formula.

Merchandising: 24‑pack SKUs across Mixed Pack, Blood Orange, Pineapple Mango, Lemon Lime, Raspberry Mint; quick‑buy CTA and clear per‑can dosage (100 mg caffeine + 100 mg L‑theanine).

Education & Proof: “How it works,” ingredient/nutrition blocks, research citations, FAQs, founders’ story, and Trustpilot embeds.

Subscription & Retention: Subscriber portal for manage/cancel, email capture with 10% welcome, Discord community link.

EU/UK Expansion: Country/currency selector (EUR/GBP/CHF/SEK/PLN/CZK/HUF, etc.), localized shipping from UK/EU, compliant payments mix.

PDP Conversion UX: Flavor‑specific ingredients, per‑100 ml nutrition labels, zero‑sugar callouts, badges, and sticky add‑to‑cart on mobile.

Frontend: Shopify Online Store 2.0 theme, Liquid + JSON templates, Sections/Blocks, Theme App Extensions, SCSS/CSS, progressive enhancement JS, SVG icon set, accessibility controls.

Data Model: Metafields/Metaobjects for nutrition tables, ingredient lists, research references, FAQ accordions, and flavor attributes.

Backend/APIs: Shopify Admin API + Storefront API (GraphQL) for product/collection ops; webhooks for inventory/orders; scripted CSV/GraphQL imports for flavors and packs.

Integrations: Shopify Payments (multi‑currency), Subscription app with self‑serve portal, Trustpilot, GA4 + consent, Email/SMS capture, Search/Filter, Returns/Refund policies.

Performance: Shopify CDN (WebP/AVIF), responsive srcset, image lazy‑loading, critical CSS, preconnect/preload for hero media, cache hints, Lighthouse tuning.

Regulated Claims & Education: Structured content blocks to communicate benefits without medical claims; linked research references; consistent nutrition/ingredient schemas across flavors.

Multi‑market Pricing & Tax: Country selector with localized currency formatting and shipping origin messaging (UK/EU); payment methods tailored per region.

Subscription Clarity: Clear “how it works” content, portal access from account, and order‑frequency presets to reduce churn.

Conversion on Content‑Heavy Pages: CTA anchoring, quick‑buy modules, and flavor cards surfaced above the fold; minimized CLS with stable media.

Increased add‑to‑cart rate via quick‑buy 24‑pack modules and sticky CTAs.

Higher repeat purchase from subscription portal visibility and welcome offer.

Improved SEO through structured nutrition/ingredient data and educational landing pages.

Deliver a science‑backed, conversion‑focused Shopify experience that scales across EU/UK, educates clearly, and drives first purchase and subscription retention—while remaining fast, compliant, and easy to manage.