React & Strapi | Performance Marketing for Outdoor DTC Brands
Matthew Delano
Overview
SB Digital Agency is a boutique performance marketing firm focused on outdoor and premium DTC brands.
The website showcases their executive-level expertise and authentic lifestyle positioning, highlighting growth services across paid social, Google/YouTube, programmatic, SEO, influencer marketing, and visual content production—designed to drive measurable acquisition and LTV.
Key Features
Clear Value Proposition: “Performance Marketing for Outdoor Brands” with outcomes‑driven messaging for modern DTC.
Service Suite with Detail Pages:
Paid Social (Meta, TikTok, Snap; Meta Business Partner)
Google & YouTube Advertising (Discovery, Display, Shopping, YouTube)
Programmatic & Native Advertising (scale and efficiency via third‑party media and software)
SEO (keyword strategy, high‑impact copy)
Influencer Marketing (authentic creators in outdoor niches)
Visual Content Production (end‑to‑end creative and production)
Work Carousel: Campaign highlights for brands like AETHER Apparel, CHOPIN, MADRE Mezcal, Panda Surfboards, and more.
Social Proof: Testimonials with quantified results (e.g., −60% CPA with 8x ROAS; 400% online revenue growth; 6.5x FB Ad revenue in 3 months).
Conversion Funnel: “Let’s Talk” CTA and a detailed consultation form with budget tiers to qualify leads.
Insights Journal: Articles on retargeting, 2023/24 trends, and privacy‑centric marketing practices.
Tech Stack
Frontend: React, Next.js, Responsive Design, Analytics UI
Backend: Strapi CMS, Node.js, PostgreSQL, RESTful API
Services & Infrastructure: Meta Ads API, Google Ads API, SEO Tools, Cloud
Other Technologies: Campaign Analytics, Programmatic Ads, Optimization
Challenges & Solutions
Niche Positioning: Combined lifestyle authenticity with enterprise‑grade performance claims to resonate with outdoor and premium categories.
Multi‑Service Clarity: Structured “Learn more” service paths and scannable sections to improve comprehension and reduce friction.
Proof of Impact: Elevated work showcases and quantified testimonials to build trust with first‑time visitors.
Results
Clear differentiation for outdoor and premium DTC brands through aligned messaging and creative.
Improved qualified lead flow via strong CTAs and budget‑qualified intake form.
Defined pathways from awareness (Work/Journal) to consultation request.
Goal
Present SB Digital Agency as a high‑impact growth partner—merging creative, storytelling, and performance marketing—so outdoor and premium DTC brands can confidently engage, scale acquisition, and drive measurable results.
Like this project
Posted Dec 15, 2025
Built a site that highlights SB Digital Agency’s expertise—paid social, Google/YouTube, SEO, and content—for outdoor and premium DTC brands.
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Clients
SB Digital Agency
