Shopify | Blokees Shopify Storefront for Global Collectibles

Blokees is a high‑volume, multi‑region Shopify storefront for premium buildable collectibles and model kits (Transformers, Evangelion, Saint Seiya, Ultraman, Jurassic World, etc.). Objective: deliver a fast, scalable, and merchandisable D2C experience with granular taxonomy (IP, line, age, price), robust search/filters, and internationalization (GBP/US/EU) while maintaining high conversion on mobile.

Deep Catalog Architecture: Nested collections (franchise → series → version) with canonical URLs, SEO handles, and metafield‑driven attributes (age rating, articulation points, finish, LED features).

Faceted Navigation: Price ranges, age groups, line/series, and character filters via querystring state; SEO‑safe filtering with indexable collection pages.

Globalization: Multi‑currency and locale routing (e.g., en‑GB) with country selector, localized price formatting, and shipping rules.

Merchandising Modules: “New Arrivals,” “Best Sellers,” “Featured Showcase,” “Influencer Favorites,” and “Community Reviews,” fed by automated collections and dynamic product badges.

PDP Conversion UX: Variant images, inventory states, sticky ATC, trust/payment badges, rich media galleries, and structured data (Product, BreadcrumbList).

UGC & Social Proof: High‑volume review feed, influencer carousels, and “Builder’s Showcase” content blocks.

Performance: Lazy‑loaded media, responsive images, critical CSS, section‑level hydration minimization.

Frontend: Shopify Online Store 2.0, Liquid, JSON Templates, Sections/Blocks, Theme App Extensions, SCSS/CSS Modules, Vanilla JS + Alpine/Stimulus patterns

Backend: Shopify Admin API + Storefront API (GraphQL), Metafields (definitions & sets), Product/Collection webhooks, Scripted data imports (CSV/GraphQL)

Services & Integrations: Multi‑currency (Shopify Payments), Geolocation, Reviews/UGC app, Social embeds, Analytics (GA4), Consent banner, Email capture

Other Technologies: Faceted search (collection filtering via URL params), Rich snippets (JSON‑LD), Image CDN (Shopify CDN/AVIF/WEBP), Caching strategies, Lighthouse tuning

Complex Taxonomy & SEO: Implemented metafield‑driven collection rules and canonicalization to avoid duplicate content; generated SEO‑friendly handles and breadcrumb schema.

Faceted Filters at Scale: Built URL‑driven, cache‑friendly filters with pre‑computed result counts and no SEO cannibalization; maintained state across pagination.

Internationalization: Normalized pricing with auto currency, shipping profiles, and localized content blocks; ensured consistent VAT/GBP display on en‑GB.

Performance on Media‑Heavy PDPs: Deferred non‑critical JS, responsive srcset, lazy hydration, and image preconnect/preload for hero assets; reduced CLS on carousels.

Faster discovery via precise filtering and series‑based navigation; improved CTR to PDPs.

Increased mobile conversion with sticky ATC, clearer variant mapping, and payment trust indicators.

Stronger organic visibility through structured data, canonical URLs, and optimized collection landing pages.

Provide Blokees with a performant, internationally ready Shopify storefront that scales catalog complexity, merchandises new drops efficiently, and maximizes mobile conversion—without sacrificing SEO or maintainability.