Uru Brand Identity Design

The brand identity for this young talent agency is bold, vibrant, and reflective of the agency's focus on the Middle East and Africa. The design is modern and fresh, with clean lines and a minimalistic aesthetic. Overall, the brand identity appeals to young, up-and-coming artists and conveys the agency's commitment to discovering and promoting new talent in the Middle East and Africa.

The agency's name, Uru, is prominently featured in the logo, utilising a bespoke and unique creative font and expressing the boldness of the brand with subtle visual cues to the Middle East and Africa.

The use of fun and funky colors, such as bright greens, blues, and yellows, can convey a sense of energy and youth.

I also designed posts for social using the newly created brand identity design. I designed the Instagram account to feature a visually striking and dynamic feed that showcases the diverse and vibrant talent that the agency represents. The feed is a mix of professional headshots and candid, behind-the-scenes shots of the agency's artists in action. The color scheme of the account is consistent with the brand's identity, with bright and bold colors that are both fun and sophisticated. The images are expertly curated to convey a sense of energy and movement.

The Instagram stories feature a mix of short videos and photos of the agency's artists working on set, rehearsing, and hanging out with each other. It would also include short clips of their performances, highlights of the events they attend, and interviews with the artists.

Overall the Instagram account includes a healthy mix of text posts and graphics, such as motivational quotes and behind-the-scenes facts. The agency's followers are able to get a sense of the personalities of the artists and the agency's culture.