The objective of this project was to create a unique and memorable logo for Finders Kept, a florist business. The client desired a design that would encapsulate the essence of their brand, conveying a sense of elegance, freshness, and uniqueness that would appeal to their target audience.

Before diving into the design process, thorough research was conducted into the florist industry, competitor analysis, and the specific clientele of Finders Kept. Additionally, inspiration was drawn from floral motifs, natural elements, and contemporary design trends to ensure the logo would be both timeless and relevant.

The design concept centered around the idea of capturing the beauty and fleeting nature of freshly found flowers, while also emphasizing the notion of preservation and appreciation. The logo features a delicate and stylized illustration of a blooming flower, meticulously crafted to convey a sense of elegance and sophistication. The choice of typography complemented the floral motif, with a refined and modern font that exuded professionalism and charm.

The color palette was carefully selected to evoke feelings of freshness, vitality, and warmth. Deep shades of greens and pinks were chosen to reflect the natural beauty of flowers, while also adding a touch of femininity and sophistication.

The final logo design was delivered in various formats to accommodate different applications, including print and digital media. Alongside the primary logo, variations were provided for use in different contexts, ensuring versatility and consistency across various platforms.

The completed logo design successfully encapsulated the essence of Finders Kept Florist, effectively communicating the brand's values and aesthetic to its target audience. The client was highly satisfied with the outcome, noting the logo's ability to stand out in a crowded market while also resonating with their clientele. Overall, the project resulted in a visually compelling and memorable brand identity that will serve as a strong foundation for Finders Kept's future success in the florist industry.