The brand identity design for We Wil is designed to evoke feelings of power and determination, using dark and bold colors, and a stylized "W" icon resembling a power symbol. The branding encourages customers to take control of their fitness journey and achieve their goals. The brand voice is determined and empowering, aiming to make customers feel like they can achieve anything they set their mind to. The target market is both men and women who are looking for a personalized and empowering fitness experience.