The brand identity for Retrobike Rotterdam focused on reflecting their products which are modern vintage racing bicycles targeting young, urban cycling enthusiasts with a passion for vintage and racing bicycles.

The brand identity will reflect the unique combination of vintage and modern elements that define RetroBike Rotterdam's refurbished bicycles, appealing to a young and adventurous audience who are looking for a unique and stylish way to ride. This encapsulates the brand's mission to combine nostalgia and innovation in their products. Bright and bold colors, as well as a stylized vintage racing bicycle icon, will help the brand stand out in the marketplace and appeal to their target audience.

The brand icon is a stylized, vintage racing bicycle, clearly expressing the name of the brand and in a bright and bold blue.

The colour palette of the brand utilises bright and bold colors, with a mix of retro and modern shades.