Refine Aesthetics Brand Identity Kit

Refine Aesthetics is a luxury and bespoke high-quality aesthetic and cosmetic providing treatments to clients in the UK. I worked closely with the founder to create a brand identity that captures the essence of the warm and tranquil experience that the clinic offers. The client was inspired by a Nordic approach to design.

Colour was used to modernise the branding. Working with nature and clean lines directed attention to the fact that the clinic is a facial treatment brand that also wants clients to feel at peace when entering their space. The results were a collection of colours that looks directly to nature.

Exploring contemporary design and using an education tone in the social media strategy I created a set of social media posts to be used online. A simple way to connect to clients in a visual way that also answers pressing questions about the work that they do and allows clients to feel at ease with the specialities and expertise of the clinic. The illustrations themselves are unique in colour and design, linking this idea of nature in data in an effortless combination.