Perception turns TeslaCam and Sentry Mode recordings into footage drivers can understand and act on. The idea followed a frightening attempted crash-for-cash incident: instead of wrestling with camera files after a stressful event, a Tesla owner should be able to view, store, trim and share the evidence from the devices already in their hands.

I created an identity that could sit credibly beside Tesla's design language while remaining recognisable in its own right. The mark combines a P with a frame and point of focus, staying clear at app-icon scale, while a bespoke wordmark, midnight navy palette and softly iridescent treatment give the wider system a calm, precise presence. Business cards and a feature-led social campaign extend the interface language beyond the screen.

The app organises files from a TeslaCam drive into understandable events rather than exposing a directory of separate recordings. Synchronized multi-camera playback lets a driver inspect every angle, maps provide another route back to an incident, and a continuous review flow makes it possible to find, trim, store and export only the moment that matters.

The experience adapts across iPhone, iPad and Android, using familiar platform conventions while retaining one shared hierarchy and visual language. Phones support quick review close to the vehicle; larger screens give footage, timelines and location context more room to work together.

The responsive website completes the product story with clear explanations of USB imports, event review, location, trimming and export, alongside downloads, pricing, support and FAQs. Across the brand, app, campaign and website, the work makes a technically complex and potentially high-stakes task feel approachable and trustworthy.

Brand Identity

Product Strategy

User Experience Design

Mobile & Tablet App Design

Campaign Design

Marketing Website