American Red Cross - Blood Donor App by James SeddonAmerican Red Cross - Blood Donor App by James Seddon

American Red Cross - Blood Donor App

James Seddon

James Seddon

American Red Cross: Blood Donor

UI/UX Designer at 3 SIDED CUBE
19m+ Appointments booked since launch
5m+ App Downloads
$90m+ Raise for American Red Cross
1m+ Donations Tracked
The American Red Cross Blood Donor app makes it easier for people across the United States to find blood drives, schedule appointments and follow their donation history. At 3 SIDED CUBE, I worked in a two-person product design team and directly with Red Cross stakeholders to turn a complex, high-stakes service into a clear mobile journey for a broad public audience.

What I did

Designed the Blood Donor app's UI and UX within a two-person 3 SIDED CUBE design team, working under James's design leadership while owning substantial visual design decisions.
Used collaborative critique to make appointment booking and donation tracking clear, intuitive and accessible to people across ages and backgrounds.
Worked directly with the American Red Cross stakeholder team to translate a complex national donation service into a focused mobile experience.

Outcomes

Contributed to a product that has booked more than 19 million blood-donation appointments since launch.
The app has surpassed 5 million downloads, tracked more than 1 million donations and helped raise over $90 million for the American Red Cross.
Helped create an experience recognized by the American Red Cross as an award-winning charitable-giving app.

Deliverables

Mobile App Design
User Experience Design
Interface Design
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Posted Sep 14, 2026

Designed UI/UX for American Red Cross Blood Donor app, enhancing user engagement.

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Clients

American Red Cross