A band from Yogyakarta, Indonesia, in 2024 they reestablished their love for music and delivering powerful messages through sound and words.

With the run up to this shoot, a fair amount of preparation was crafted, from Fraidé arranging outfits and also sieving through some of my own personal collection! to drawing on the iPad rough sketches of the arrangement for the day, but of course as you know I’m one led by intuition so a lot more angles, arrangements and ideas came forward for both myself and also the band- an incredible day delivering what was truly a magical collection of press shots, the first to their name.

5am, it’s begins. Makeup time by the talented Angga, getting Anggit, lead vocalist into the persona, a smoky elegance accentuating the natural beauty and structure of her face.

As part of the lead up to the day, we were testing the times of natural sunlight to cast the exact shadows we desired for the end outcome. So once makeup was sorted and the rest of the band had settled into the shoot location, outdoors lights were setup to accompany what a gorgeous sun that was creeping in that morning over the high wall. The goal was to not have anything harsh come in but also enough depth to the image from particular angling of the fill light.

In the middle of the day, we took a moment of reflection and we set the band up with the photographs so far that we had captured, it’s always a joy and I find it really does make them feel so much more connected to the end result I’m crafting for them. This also gives me an opportunity to explain what I will be doing to some of them to manipulate or edit the actual capture to best suit the end goal.

Built and continue to lead the band's brand from the ground up, working with the members as brand owner and creative manager.

Created the website, identity, EP artwork, social system, business cards, event print, banners and merchandise.

Contributed lyrics, composition ideas and critique, and produced launch photography plus short- and long-form video for campaigns, concerts and events.

Commissioned and coordinated external photographers and videographers when events required local production support.

Built a community of more than 500 fans and helped the band secure multiple live dates across Java, Indonesia.

Supported placement on Spotify playlists and created a coherent commercial identity that helps fund the band's continuing creative work.

Brand Identity

Marketing Strategy

Album Artwork

Website Design

Website Development

Lyricism

Photography

Video