Redesigning the Mutable AI's landing page to enhance and elevate the user experience.
Disclaimer: I want to clarify that this project was undertaken solely as a learning exercise, and I have no affiliations or prior work experience with Mutable AI. The main purpose was to explore ways to improve the website and conduct a UX audit. While I don't have any direct association with Mutable AI, the analysis and insights presented in the audit are based on genuine efforts to enhance the user experience.
Re-designing the website for simpler navigation, clear content hierarchy, and improved visual design.
The current landing page faces challenges in establishing a clear content hierarchy, navigation, and information about the products of the company hindering a good experience.
Establishing a clear content hierarchy, simpler navigation, and improving the visual design.
I conducted a UX audit of Mutable AI's current landing page to find areas for improvement and enhance the overall user experience. My focus was on how a new user, particularly someone knowledgeable about the subject, would understand the landing page and find what they're looking for.
After the UX audit was complete, I started with masking the current landing UI and from there worked on three variations for landing, these variation had changes in content hierarchy and information present on the site.
I tried to see how the flow of information could be the most effective, keeping that in mind the following hierarchy made the most sense initially.
Hero -> Features -> Products -> Backers & Users -> Contact
I had three things in mind while working on the designs
Created products and pricing sections in the landing as they felt important to retain the user on the landing and provide information that could get them to try out the Mutable AI's magic.
Re-designed landing with simpler navigation, clear content hierarchy, and improved visual design for some elements alongside tweaking the current theme.
"The redesign served as a good learning opportunity to improve my visual design skills
with understanding the significance of content hierarchy"