Trifecta Growth Partners: Brand and Website for My Agency

The brief. I founded Trifecta Growth Partners to help growing businesses with three things that usually come from three separate vendors: marketing that brings in leads, AI that follows up every one of them, and a sales team that closes. The site had to make that clear on the first screen, look nothing like a template agency site, and still be easy to read and use.

The concept: race day. A trifecta means calling the top three finishers. So each discipline gets a lane and its own silks colour: cobalt for marketing, emerald for AI, saffron for sales. In the hero, three runners leave at different speeds and hit the finish line together: "Photo finish. All three win." The headline uses the same colours, one line per lane: More leads. Faster follow-up. More revenue.

Show the work, don't describe it. Each discipline has a short interactive demo instead of a list of services.

Fill it (marketing): "Follow one lead." A search turns into a landing page signup, then a three-email nurture, then a warm enquiry.

Run it (AI): "Watch one lead get handled." An enquiry arrives at 8:47 pm, AI replies in seconds, the call is booked at 8:49, and a person reviews it at 8:00 the next morning. Next to it is a time-savings calculator with its assumptions shown.

Close it (sales): the founder's track record (figures from my earlier sales leadership roles) beside an example of a coached call review.

The businesses and people inside the demos are illustrative examples.

Each demo plays once when it scrolls into view. There's no scroll-jacking or pinning, and every step is a button, so visitors can read at their own pace.

The finished state is what renders without JavaScript or with reduced motion, so no text ever starts hidden.

The hero headline sizes itself to its longest line, so it never wraps on a phone.

Trust built in. A strip under the hero answers what buyers worry about most with AI: a person checks the work, your data stays yours, it works with your tools, and you own everything. The FAQ uses structured data so search engines and AI assistants can cite it.

Live business, not a mock-up. Real lead capture (Netlify Forms, emailed to the inbox), a custom domain with Google Workspace email, and one consistent call to action throughout: a free game plan.

Build. Next.js 15, React 19, TypeScript, GSAP and ScrollTrigger, Lenis, hosted on Netlify. Archivo Expanded for headlines and Instrument Sans for body text.