Artificial Material™ is a speculative AI-enabled eyewear brand designed as a personal creative exploration into the role of artificial intelligence in high-concept brand building. The brand transforms recycled plastic into sculptural eyewear objects that feel both brutal and ethereal. This project was a testbed to explore how AI can support identity development, storytelling, visual systems, and content generation.

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The brief was to design a speculative eyewear brand that explores how AI can enhance creative workflows across identity, storytelling, and visual systems. The goal was not just to design a product, but to prototype a future where design and intelligence are indistinguishable.

The brand operates on the belief that future luxury lies in tension—between sustainability and precision, waste and beauty, analog form and digital thinking. Technical Futurism was the central concept, guiding every creative treatment from logo to lighting. By combining design systems with generative AI tools, I reimagined how brands can be conceived with machine-augmented intuition.

The logo system fuses brutalist typography with a synthetic spark—a custom ligature between "Artificial" and "Material" via a starburst glyph. It nods to precision-manufacturing while retaining a sense of expressive futurism. Locked up or decoupled, the mark holds power across scale, substrate, and screen.

The palette is ultra-restrained: White, blue, black, grey. Shades are intentionally artificial—colors that feel native to tech. Used sparingly, each tone accentuates the product’s sculptural qualities without distracting from the intelligence within.

Azeret Mono (a utilitarian monospaced type) with PP Mondwest (a brutalist sans) to mirror the contrast between technology and fashion. AI was used to auto-generate type combinations in early phases, which I then curated based on balance, rhythm, and system consistency. Typography was treated as interface—clear, cold, intentional.

Eyewear is shot like sculpture—hyper-detailed, reflective, and macro-focused. Lighting is technical, cold, and precise to reveal embedded sensors, microchips, and smart materials. Each frame becomes an artifact of function: beauty engineered through intelligence.

Models are styled with futuristic restraint—expressionless, direct, and hyperreal. Environments are neutral voids, allowing the eyewear and tech to dominate the frame. AI-generated shadows and facial reflections add subtle surrealism, blurring the line between human and machine.

The eyewear arrives sealed in a sterile, foil-wrapped vacuum pack—part artifact, part experiment—blurring the line between luxury product and post-industrial prototype. The minimal branding and coded labeling reinforce the concept of eyewear as intelligent infrastructure: designed to be discovered, not displayed.

Built as a sensory interface, not a traditional ecomm. Scroll triggers reveal voice-assistant demos, real-time product adjustments, and AI lens simulations. The design uses clean grids, ambient motion, and responsive layouting to echo the intelligence of the frames themselves.

The content system blends lifestyle, product, and simulated UGC—each post feels native to both fashion and tech culture. Animations show smart lens behaviors like auto-tinting, object recognition, or directional audio. Posts are modular, story-driven, and always data-tinged—"smart content for smart objects."

The campaign focused on one directive: attention through disruption. Headlines like “Your face, upgraded.” were paired with hyper-detailed model shots and stark typography. AI assisted in testing spatial legibility, composition strength, and variations in contrast across real-world billboard formats.

My Brand Identity Sprint is a fast, focused process that delivers a complete visual identity—designed to align with your vision, speak to your audience, and set you apart in your market. Let’s make it real, fast.

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