Brand — Design
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About this service
Summary
FAQs
What’s the difference between this and a full brand identity?
This is a Minimum Viable Brand: you’ll get core strategy, logo, color, and type—enough to launch confidently without months of work or high cost.
Can I upgrade to a full identity later?
Yes! This is built to scale. You can add on naming, messaging, packaging, or full guidelines later.
Will I own the design files?
Yes, all deliverables are yours to use commercially.
What if I need changes post-sprint?
One round of refinements is included. If you need more, hourly or phase 2 packages are available.
What's included
Brand Discovery
A a 60-minute strategy session where we dive into your business goals, audience, and brand vision.
Ethos
In this step, we create a curated visual moodboard that captures the tone, style, and feeling of your future brand. It acts as the creative north star—aligning us visually before any design begins.
Custom Logo Design
We’ll design your logo from scratch—starting with strategic insights from our discovery session, then exploring bold, relevant directions that align with your brand’s personality and vision. Each concept is crafted to be flexible, memorable, and scalable across all touchpoints—from digital to physical. A strong logo is more than a symbol; it’s the visual anchor of your brand identity and the first impression that shapes how your audience remembers and relates to you.
Typography
We carefully select typography that reflects your brand’s personality, tone, and audience — whether it’s bold and modern, refined and minimalist, or playful and expressive. We’ll explore a primary typeface for headlines and a complementary one for body text, ensuring both visual harmony and readability. Typography plays a vital role in shaping your brand’s voice—it adds emotion, builds recognition, and creates consistency across every touchpoint.
Brand Colors
We’ll craft a strategic color palette that aligns with your brand’s personality, audience, and emotional tone. Each color is chosen to evoke the right feeling, support usability, and create visual impact across digital and print. Your brand colors are more than just aesthetics—they create mood, increase recognition, and help establish a strong, cohesive presence in the market.
Brand Design Application
To bring it all together, we create branded applications — mockups that show how your logo, colors, typography, and visuals work together across key touchpoints. These applications help you visualize consistency, build confidence, and ensure your brand feels polished and ready to launch.
Brand Design Kit
A working Figma with your visual identity will be delivered giving you flexibility and scale — including your primary logo, variations, typography, color palette, and iconography (if needed). Delivered with a visual style guide so your brand stays consistent wherever it shows up.
Example projects
