Web — Design

Pro

Matt Carvalho

Contact for pricing

About this service

Summary

The Web — Design services is built for founders, creative teams, and ambitious brands who need more than just good design. You need clarity, speed, and creative thinking that turns browsers into buyers. Whether you're launching something new or reworking what’s already live, I bring senior-level design experience and strategic insight to every screen.
At $150/hour, this service is designed to deliver custom, high-conversion web design that’s both beautiful and functional. From UX wireframes to full visual design systems, I build every site with performance, storytelling, and user flow in mind. You’ll walk away with a polished, dev-ready design that captures your brand’s essence and sets you up to scale with confidence.
Why Choose me?
Proven Expertise with Global Brands: With 16+ years of experience building brand systems for world-class companies like Nike, DoorDash, and Herbalife, you're not just hiring a designer—you're getting executive-level brand thinking tailored to your business.
Tailored for Your Stage of Growth: Whether you're launching, scaling, or repositioning, each tier is built to match your business needs—balancing design excellence with strategic clarity.
Fast, Polished, and Studio-Quality: Get agency-level brand identity design—done faster, with fewer headaches, and more personal collaboration—perfect for early-stage startups and solo founders who value speed without compromise.
Ideal For
Founders & startups ready to level up their online experience. You’ve outgrown DIY templates and need a site that matches your ambition. This service helps you launch with clarity, confidence, and design that actually converts.
DTC brands looking to improve conversion and user flow. Your site gets traffic, but the experience is costing you sales. I design high-performing pages that guide users to act—faster, easier, and more intuitively.
Creative teams that need senior design muscle—fast. Sometimes you need a trusted creative partner who can plug in, think strategically, and execute flawlessly. I bring senior-level experience to help you move faster without sacrificing quality.
Agencies needing a reliable freelance partner for web projects. You need someone who can handle the work, speak your language, and deliver client-ready design without hand-holding. I collaborate like a team member, but deliver like a specialist.

FAQs

  • How many hours does a typical web design project take?

    Most projects fall between 30–60 hours, depending on the number of pages, complexity, and how dialed-in your brand is. After the discovery call, I’ll give you a custom time estimate so there are no surprises.

  • Do you offer development or just design?

    This service is design-only, but I prepare everything for a smooth developer handoff (or platform build in Webflow/Shopify/Framer). If needed, I can recommend vetted developers or collaborate with your in-house team.

  • Can you work within our existing brand guidelines?

    Absolutely. I can work within your existing system or evolve it as needed to meet the demands of your new site—while staying true to your brand DNA. If you need help updating your brand guidelines, I'm happy to help with that.

  • Do you require a minimum number of hours to get started?

    Yes—there’s a 10-hour minimum per engagement. This ensures we have enough time to create meaningful, strategic work without rushing the process.

  • How is time tracked and billed?

    I track time transparently using industry-standard tools and provide detailed summaries with each invoice. You’ll always know what was worked on, when, and what’s next.

What's included

  • Discovery & Strategy

    I start with a collaborative session to define goals, audience, functionality, and design direction. This ensures every design decision supports your business objectives from the start.

  • Wireframing

    Low-fidelity wireframes map out the structure and layout of key pages. This phase prioritizes usability, hierarchy, and flow—before visuals come into play.

  • Visual Design

    We bring the wireframes to life with high-fidelity mockups, custom UI elements, typography, and brand styling. This is where your website starts to look like you—distinct, elevated, and memorable.

  • Design System & Components

    We create reusable components (buttons, cards, nav, etc.) and define spacing, colors, and typography styles. This ensures consistency and scalability across your entire website or future builds.

  • Final Polish & Handoff

    We prepare all design assets for development, including organized Figma files, annotations, and responsive breakpoints. If you’re using Webflow, Shopify, or Framer, we optimize the design for smooth implementation.

Example projects

Nuro | Web Design

Skills and tools

Creative Director

Graphic Designer

Web Designer

Figma

Figma

Framer

Framer

More services

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