Web — Design
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About this service
Summary
Deliverables
FAQ
FAQs
How many hours does a typical web design project take?
Most projects fall between 30–60 hours, depending on the number of pages, complexity, and how dialed-in your brand is. After the discovery call, I’ll give you a custom time estimate so there are no surprises.
Do you offer development or just design?
This service is design-only, but I prepare everything for a smooth developer handoff (or platform build in Webflow/Shopify/Framer). If needed, I can recommend vetted developers or collaborate with your in-house team.
Can you work within our existing brand guidelines?
Absolutely. I can work within your existing system or evolve it as needed to meet the demands of your new site—while staying true to your brand DNA. If you need help updating your brand guidelines, I'm happy to help with that.
Do you require a minimum number of hours to get started?
Yes—there’s a 10-hour minimum per engagement. This ensures we have enough time to create meaningful, strategic work without rushing the process.
How is time tracked and billed?
I track time transparently using industry-standard tools and provide detailed summaries with each invoice. You’ll always know what was worked on, when, and what’s next.
What's included
Discovery & Strategy
I start with a collaborative session to define goals, audience, functionality, and design direction. This ensures every design decision supports your business objectives from the start.
Wireframing
Low-fidelity wireframes map out the structure and layout of key pages. This phase prioritizes usability, hierarchy, and flow—before visuals come into play.
Visual Design
We bring the wireframes to life with high-fidelity mockups, custom UI elements, typography, and brand styling. This is where your website starts to look like you—distinct, elevated, and memorable.
Design System & Components
We create reusable components (buttons, cards, nav, etc.) and define spacing, colors, and typography styles. This ensures consistency and scalability across your entire website or future builds.
Final Polish & Handoff
We prepare all design assets for development, including organized Figma files, annotations, and responsive breakpoints. If you’re using Webflow, Shopify, or Framer, we optimize the design for smooth implementation.
Example projects
Skills and tools
