Qualitative Analysis Report

Manal T.

The client is an online platform for mentoring linking between invite-only experts in their respected fields & entrepreneurs wanting growth advice.
Problem: As part of the registration & matching process, users enter a lot of free text data into the platform regarding their pain points, needs & expectations from mentors. The client wanted to analyze that data for marketing, improvement & innovation purposes - but the data was unusable.
Solution: I’ve helped this client make sense of qualitative data by cleaning it, analyzing it, and delivering findings in visually appealing formats.
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Posted Nov 8, 2024

Analyzed qualitative data from a mentorship platform, analyzing different users' pain points and needs to inform marketing, product improvements, & innovation.

Market Research & Marketing Strategy Recommendations
Market Research & Marketing Strategy Recommendations
SWOT Analysis
SWOT Analysis
UX Survey Design
UX Survey Design