Client: The client developed an MVP for a research & AI fact-checking app.

Problem: He had limited resources & marketing knowledge and needed research, marketing & strategy support & consultancy to understand his target audience, nail his messaging & attract his first clients.

Solution: We conducted secondary research about fact-checking apps, including audience analysis (needs, challenges, pain points), as well as competitor analysis (business model, features, positioning, targeting, marketing strategies), and provided initial marketing recommendations.

Deliverables: A brand audit & SWOT Analysis, A complete secondary market research report including annotations & strategic recommendations, Audience analysis & Initial Segmentation, A Competitive Analysis sheet, A UX survey.