This SWOT analysis was performed as part of a market research & strategy project for an AI fact-checking client.

Strengths, Weakness, Opportunities & Threads were concluded from a 2-part research:

internal (from an audit of the client’s personality, brand, marketing, product, biz)

external (from market & industry research, competitive analysis & audience analysis)

The analysis serves to inform the general business, brand & marketing strategies of the client in his specific market at that specific time, with the resources at his disposition.