The Project

The Soccer Network provides a fresh, new way for soccer players to connect with each other. It provides a place for players of all skill levels, from amateurs and aficionados to serious professional players, to connect and put their skills to the test. Bridging the gap between all people with the shared love of the game.

Role

Brand Design

Creative Direction

App Design

UI/UX Design

Collaborators

Eric Reyna, UI/UX Design & Brand Strategy

The Concept

Ascension & Connection

The roots of a game similar to Soccer entered the human collective hundreds of years before China was credited with inventing the game in Meso-America through the game they called Tlachtli. In Meso-American culture they used this game for religious purposes. The aim was to unite the people to each other, and to unite the people to “the gods.” Even in this day and age, each human aspires for a greater purpose or as the psychologist Abraham Maslow describes: “Self Actualization” This actualization is found in community and through something we love.

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Hexagons & Trapezoids

A strong and sturdy base that is a trapezoid can easily tie in the Meso-American pyramid story behind striving for our higher purpose and recognizing what unites us as humans. Hexagons being a perfect geometric shape to eliminate space between cells, symbolizing the removal of “space” between users in order to come together and organize a soccer match with one another.