Branding & App UI/UX Design for The Soccer Network
Ale Pequeno
The Project
The Soccer Network provides a fresh, new way for soccer players to connect with each other. It provides a place for players of all skill levels, from amateurs and aficionados to serious professional players, to connect and put their skills to the test. Bridging the gap between all people with the shared love of the game.
Role
Brand Design
Creative Direction
App Design
UI/UX Design
Collaborators
Eric Reyna, UI/UX Design & Brand Strategy
The Concept
Ascension & Connection
The roots of a game similar to Soccer entered the human collective hundreds of years before China was credited with inventing the game in Meso-America through the game they called Tlachtli. In Meso-American culture they used this game for religious purposes. The aim was to unite the people to each other, and to unite the people to “the gods.” Even in this day and age, each human aspires for a greater purpose or as the psychologist Abraham Maslow describes: “Self Actualization” This actualization is found in community and through something we love.
Hexagons & Trapezoids
A strong and sturdy base that is a trapezoid can easily tie in the Meso-American pyramid story behind striving for our higher purpose and recognizing what unites us as humans. Hexagons being a perfect geometric shape to eliminate space between cells, symbolizing the removal of “space” between users in order to come together and organize a soccer match with one another.
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Posted Dec 8, 2023
Brand identity & UI/UX App Design for a soccer app with the intent of helping bridge the gap between soccer players in the community.
