The Soccer Network is a concept designed to bridge the gap between soccer players by making it easier to connect, compete, and build community. Whether recreational players are looking for a casual pickup match or experienced athletes are searching for higher levels of competition, the platform creates opportunities for people of all skill levels to come together through their shared love of the game. The brand is rooted in the idea that sport has always been about more than competition. It creates belonging, encourages personal growth, and brings people together across cultures and backgrounds. Inspired by the historical role of soccer-like games in building community, The Soccer Network reimagines those connections through a modern digital experience designed to help players find their next match, expand their network, and continue growing both on and off the field.

My approach centered on translating the brand's core values of connection and personal growth into a cohesive visual and digital experience. I developed the brand identity, designed the mobile application, and created interactive prototypes that prioritized clarity, accessibility, and intuitive navigation. The visual system was inspired by two core geometric forms. The trapezoid references the strength and upward progression of Mesoamerican pyramids, symbolizing growth, ambition, and the pursuit of one's highest potential. Complementing this, the hexagon, one of nature's most efficient geometric structures, represents connection and unity, reflecting the platform's mission to remove barriers between players and foster meaningful community.

Brand Identity Design

Creative Direction

Mobile App Design

UX/UI Design

Design System

Interactive Prototyping

Eric Reyna, UI/UX Design & Branding

The upward geometry draws inspiration from Meso-american pyramids, representing growth, ambition, and the pursuit of self-improvement, both as an athlete and as part of a community.‍

A strong and sturdy base that is a trapezoid can easily tie in the Meso-American pyramid story behind striving for our higher purpose and recognizing what unites us as humans. Hexagons being a perfect geometric shape to eliminate space between cells, symbolizing the removal of “space” between users in order to come together and organize a soccer match with one another.