The Project

Gina Rivera is that undercover boss who is onto her next journey, xoxo Gina; an all-inclusive beauty line that embraces Gina’s belief that beauty is supposed to enhance, not subtract. Starting with Lips, a simple swipe of lip color can instantly boost your self-confidence and overall sense of being.

Role

Creative Direction

Visual Design

Web Development

Photography

Advertisement Design

E-commerce Product Optimization

Collaborators

Eric Reyna

Design That Converts

72% of our conversions happen on the homepage. We consider the psychology of the funnel and design around getting your users what they need.

Product Photography

Our strategy for the product photoshoot consisted of airy, dramatic, bold and textured elements to achieve the desired aesthetic.