The Project

On a mission to create sustainable, versatile, and stylish event lighting solutions, Loola is a leading company in event and decor technology. Their multi-color LED lights and decor are crafted by experts in the field of design and event tech, and are customizable to suit their client's branding and messaging needs. Whether you're planning a corporate event, a wedding, or a private party, Loola has the technology and expertise to help you create an unforgettable experience.

Role

Brand Design & Strategy

Brand Guidelines

Logo Animation

Creative Direction

UI/UX Design

Website Development

Creative concept

The creative direction for this brand's identity and website design consists of geometric shapes, to represent the square shapes of the lanterns and a dark to light theme - particularly on the website design. As the user scrolls through the pages, the overall interface becomes lighter. This is symbolic of the brand's message "Be The Light."

“Having Alejandra as the Designer for LOOLA has been a delight. She helped bring on new ideas within brand and web design, and she led the way in us in showcasing our new collections. Alejandra is a phenomenal Designer and can work hard while putting her best foot forward in a fast-moving start-up environment and is, without a doubt, someone you can count on and will be of value to the goals of any organization she is hired to work with. I hope team will have the opportunity to work with Alejandra in the future as a part of the LOOLA and Totik teams."

- Teresa Guastella, CEO & Founder of Loola Lights