The Project

Allied Consulting Group is an innovative data analytics consulting firm dedicated to empowering business leaders to make data-informed decisions that will shape the economy of tomorrow. Their mission is to establish themselves as a new consultancy business in the growing region, while boasting a sophisticated and elevated look with deeply rooted symbolism.

Role

Brand Design

Brand Guidelines

Creative Direction

Web Design

Website Development

Pitch Deck Design

Print Design

Brochure

Business Cards

Collaborators

Alejandra Pequeno, Creative Director & Design

Eric Reyna

The Ethos of the Brand

When our client wanted us to use a goat as their brand icon, we struggled to find a meaningful connection to their purpose and values. Their values encompassed growth, life, and doing things in a new way. Something our region desperately needs. Thunder is a force that goes with storms, and with storms rain. Rain is a powerful symbol in the human mind that is attached to prosperity and growth. One of the overarching themes for this Brand.Our clients are not the thunder god from Norse Mythology. We can credit something as powerful as Data as the thing that will incite change. And we want Allied to be recognized as the agents that bring forth the change, that usher in the power that is Data and how it can bring the growth our area needs. Hence Thor's chariot pulled by his immortal goats. It’s Data’s chariot, pulled by Allied Consulting Group.