eCommerce Redesign for Sports Card Subscriptions

Matt Cici

Brand Strategist
Web Designer
SEO Specialist
Wix
Wix Studio
eCommerce & Content Strategy for the #1 Sold Subscription Box in the U.S. Matt Cici
eCommerce & Content Strategy for the #1 Sold Subscription Box in the U.S. Matt Cici

Matt Cici's Role

Redesigned and optimized an eCommerce website for Brothers In Cards, the top sports card subscription box provider in the U.S. Responsible for: Website Design, eCommerce Optimization, SEO Strategy, and UX Enhancements.

Project Goal

The client aimed to boost subscription box sales and improve user engagement with a dynamic, SEO-optimized website that captured the excitement of the sports card hobby while supporting targeted advertising efforts.

Solution

Delivered a visually engaging and intuitive website with enhanced product visibility and seamless navigation. Incorporated SEO best practices and optimized for mobile, enabling targeted ad campaigns to reach a wider audience. The redesign emphasized the thrill of discovering new sports cards, driving customer engagement and loyalty.

Results

2x Subscription Box Sales
Significant boost in website traffic and ad ROI
Improved customer retention and user satisfaction
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