Unified Platform for Japanese Ink Painting Expert
Matt Cici
Fully responsive online learning platform and art gallery
Matt Cici's Role
Designed an online learning platform & art store for two brands. One of only a few World-renowned Japanese ink painting practitioners. Responsible for: Brand Development, Web Design, SEO & Email Marketing, and Course Development.
Project goal
To bring her career to the online space, the client had previously created a place for workshops across multiple platforms, and it became difficult to manage their business. They wanted to streamline their own workflow and have one place for all the work they do. Then, work on specific marketing to promote their services and offerings.
Solution
Bring the client's passion for Japanese ink painting, tradition, and culture within Japanese art history to life.
I was able to develop a strong brand voice & mission through a thorough marketing plan and roadmap. Then, developed a robust website with an interactive art gallery, online learning platform featuring courses & workshops, and a shop with traditional ink painting tools.
Results after launch (6-mos.)
4x Website Traffic
10x Sales
3x Email List
Project Portfolio
Custom-designed mobile app for hundreds of course & workshop students
Live online workshops for ink painting with top partners
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Posted Sep 13, 2024
Developed a unified online platform and marketing strategy for a Japanese ink painting expert, boosting website traffic by 4x, sales by 10x, & email list by 3x.
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