Global Education Platform for TV Creators

Matt Cici

Brand Strategist
Web Designer
Marketing Strategist
Wix
Wix Studio
Online education platform that tripled membership and allowed for $45M in funding for members. - Matt Cici
Online education platform that tripled membership and allowed for $45M in funding for members. - Matt Cici

Matt Cici's Role

Crafted a user-friendly online education platform for Catalyst Stories, the premier global festival for television creators. Responsible for: Platform Design, Content Development, SEO Strategy, and Membership Growth.

Project Goal

Catalyst Stories sought to expand its professional development initiatives for TV creators by creating a centralized online education hub. The platform needed to serve creators from over 40 countries, offering courses, resources, and networking opportunities while driving global membership growth.

Solution

Developed a comprehensive platform integrating a professional development track, global resources, and interactive networking features. Collaborated with international partners, including embassies and government entities, to ensure accessibility and relevance. Focused on a clean, intuitive design to streamline the user experience and encourage engagement.

Results

3x Membership Growth
Enabled $45M in funding for creators
Expanded reach to creators in 40+ countries
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