What does a brand strategist do exactly?
A brand strategist helps tell the story of your business. They make a plan so people know what your brand stands for and why they should care about it. They look at what you have done before, understand your goals, and help create a plan to make your brand shine. In Minnesota, they might also consider local trends and what people in your community care about.
How do I describe my project to a brand strategist?
Start by saying what your business does and what you want to achieve with your brand. Be clear if you want to reach more people or change how people see your brand. Share any ideas or examples you like. The strategist can then create a plan that fits your needs and helps your brand grow.
What should I include in the agreement with a brand strategist?
Include clear goals and what success looks like for your project. List all the things you expect the brand strategist to do, like research, creating a brand guide, or planning campaigns. Also, agree on when deliverables are due and how you will measure success.
How do I know if the brand strategy will work for my business?
A good strategy aligns with your business goals and helps you connect with the right audience. You should see a positive change in how people perceive your brand. The strategist can show you how they plan to measure success, which can include tracking website visits or social media engagement.
How can a brand strategist help with my Minnesota-based business?
A brand strategist can tailor your brand strategy to resonate with Minnesotans. They understand local culture and trends and can ensure your brand connects with the community. Their insight helps your brand stand out in Minnesota's unique market.
What information should I prepare before meeting with a brand strategist?
Have an overview of your business including your existing brand materials, if any. Know your main challenges and what you're hoping to achieve with a new strategy. It's also helpful to provide examples of brands you admire or strategies that inspire you.
How important is it to set timelines for brand strategy deliverables?
Setting timelines is crucial for keeping your project on track. It ensures that both you and the brand strategist are aligned on when certain parts of the strategy should be completed. Without timelines, it’s harder to coordinate and reach your goals on time.
What should I expect during the brand strategy process?
The strategist will first learn all about your business and goals. They may conduct research and talk with your team or customers. Then, they create a brand strategy that includes your brand message and identity. Expect clear communication and updates along the way.
Why should I hire a brand strategist familiar with Minnesota culture?
A strategist who understands Minnesota can capture the local vibe in your brand. They know what the local audience values and how to communicate well with them. It helps your brand feel more authentic and connected to the community.
What should we do after the brand strategy is developed?
Once the strategy is ready, it’s time to take action. Implement the plan across your marketing channels, whether social media, ads, or packaging. Monitor the results and adjust based on what works best to keep your brand strong and growing.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
