Eternity Pet — Founder & Brand Builder

Eternity Pet — Founder & Brand Builder (Early-Stage Market Validation) Founded Eternity Pet, an early-stage pet cremation service brand built to validate market demand through branding, pricing research, Instagram growth, and in-person customer testing before product development.

Eternity Pet is an early-stage pet cremation service brand I founded, inspired by my family background in the death care industry. Growing up around funeral services gave me early exposure to how emotionally sensitive, trust-based, and service-driven this industry is.

I applied that understanding to the pet space, exploring how families experience loss of pets and how a cremation service could be positioned with empathy and accessibility. The focus of the project was to validate real market demand before launching any operational service.

The goal was to test whether there was real interest, understand customer expectations, and evaluate willingness to engage with a pet cremation offering.

Created the brand concept, name, and positioning for a pet cremation service

Designed the full brand identity (logo, colors, visual direction)

Built all online materials and brand assets from scratch

Conducted market research on pet cremation services, pricing, and demand trends

Defined early pricing direction based on competitor research and customer conversations

Launched Instagram account from zero and built early awareness through content and giveaways

Participated in 3 pet-focused events with a physical booth to test real-world interest

Presented the concept directly to pet owners and gathered feedback and questions

Collected contact information and structured interest tracking from potential clients

Explored early concept ideas for emotional pet memorialization, including AI-generated visual keepsakes as sample gifts to test emotional response and interest in personalized remembrance offerings

Generated 20+ potential client calls within the first month

Identified 10+ people actively requesting the pet cremation service before launch

Strong inbound interest from both online and offline channels

Clear validation of demand based on real conversations and engagement

Brand name, concept, and positioning strategy for pet cremation service

Logo and full visual identity system

Instagram launch and early content ecosystem

Market research (pricing, competitors, demand insights in pet cremation space)

Event booth setup and in-person presentation materials

Lead collection system (contacts + interest tracking)

Early demand validation dataset

Concept exploration for emotional memorial keepsakes

Summary of customer feedback and service expectations