Launched Wholistic Solutions online: redesigned website, built sales funnel, ran Meta ads, created social content, edited videos, and managed email newsletters.
Role: Growth Marketing Strategist
Duration: June – December 2025
Overview
Worked closely with the founder to help launch Wholistic Solutions and its flagship course, Leader’s Edge.
From the early stages, I helped build the brand’s online presence, structure the messaging, and create the systems needed to support growth across website, ads, email, and content.
Website & Landing Pages
Led the website redesign (Squarespace + Kajabi)
Built webinar and course landing pages
Improved the user journey from first visit to enrollment
Helped refine positioning and messaging throughout the site
Funnels & Email Automation
Built the webinar and lead magnet funnels
Created automated email sequences (invites, reminders, nurture, conversion)
Set up tracking to monitor performance and enrollments
Paid Ads (Meta, TikTok & LinkedIn)
Managed campaign strategy and copy
Launched and optimized ads
Monitored lead generation and conversions
Content, Video & Design
Collaborated on scripts for YouTube, Reels, and webinar promos
Guided the founder on video structure and delivery
Edited all video content in CapCut
Designed posts and carousels in Canva
Structured LinkedIn and Instagram thought-leadership content
Helped establish Wholistic Solutions’ original digital presence and put the core marketing systems in place to support future launches and growth.