Dr.Praneeth - aesthetic dentistry

Live Website - drpraneethsmiledesigner.com

Dr. Praneeth Kumar is a cosmetic dentist specializing in “smile design” using porcelain veneers and minimally invasive techniques. The challenge: position artistic expertise in a commoditized dental market, showcase before-and-after transformations, and build trust through credentials while enabling easy appointment booking.

Cosmetic dentistry patients overwhelmed by generic dental websites (lack of artistry/personalization)

Before-and-after galleries alone don’t communicate the process or WHY results look natural

Complex veneer procedures require patient education to reduce anxiety and increase conversions

Built an image-centric portfolio with before-and-after gallery (visual proof of artistry)

Created a “Veneer Process” explainer (step-by-step) with educational copy reducing patient hesitation

Designed a minimalist, artistic layout reflecting Dr. Praneeth’s design philosophy (sketch-inspired)

Featured credentials prominently (Master’s in Orthodontics, Famdent Awards, ceramist training)

Added “Travel Consultation” section for international patients (niche positioning)

Optimized mobile-first booking with visible phone CTA and appointment scheduler

Timeline: 2 weeks | Tech: Figma + Wordpress