Live Website: https://sodionfuel.in/

SODION is a sugar-free electrolyte brand targeting Indian athletes and fitness enthusiasts. The challenge: convert visitors into buyers with a clear product story, differentiate between three product editions, and build trust with a new category (electrolyte replacement).

No clear narrative about why electrolytes matter (customers unfamiliar with the category)

Three product editions needed simple, scannable positioning (“Best For” each user type)

High-intent visitors needed friction-free purchasing (Clear CTA, no confusion)

Built a hero-driven narrative (“Water replaces water. It doesn’t replace what you sweat out.”)

Created edition cards with visual labels (“Pro Performance,” “Gen,” “Everyday Effort”) + “Best For” micro-copy

Designed 3-step flow (Tear. Mix. Go.) to simplify the usage model

Added athlete testimonials to build credibility in a new category

Optimized mobile-first design with sticky CTAs and WhatsApp commerce integration

Timeline: 3 weeks Tech: Figma + Wordpress & custom CMS