Live link - fincoursa.com

Fincoursa is an online learning platform connecting finance learners with industry practitioners. The challenge: position practical finance education against generic online courses, create a scalable course catalog system, and build trust through faculty credibility.

Finance learners struggle with theory-heavy courses disconnected from real-world application

No clear way to discover and purchase courses (browsing friction, unclear prerequisites)

Instructors’ credentials and expertise weren’t prominently showcased

Built a clean, card-based course catalog with clear course duration, difficulty, and instructor info

Created instructor profile pages featuring credentials (CMT, wealth management, OKX) to build trust

Designed flexible purchasing models: pay-per-course, bundles, and organizational plans

Added free learning tracks to reduce friction and drive course discovery

Optimized course detail pages with prerequisites, learning outcomes, and social proof

Timeline: 4 weeks | Tech: Figma + Thinkific

Result

87% increase in course enrollments within 3 months

Free technical analysis track drove 40% of new learner signups

Organizational plan inquiries increased by 156% (universities + corporate teams)