Ameera Belle Brand & Visual Identity

Ameera Belle celebrates the magic of childhood through elegance and beauty. Inspired by the name Ameera (Princess in Arabic) and Belle (Beautiful in French), we design timeless pieces for little girls aged 3–12. 

Each dress is thoughtfully crafted with soft fabrics, graceful details, and a touch of charm, made to inspire confidence, joy, and wonder. 

Problem → Solution

Children’s fashion branding often leans loud and trend-heavy, leaving little room for timeless emotion. Ameera Belle needed an identity that felt gentle, elegant, and meaningful—one that resonated more with parents than passing trends. The solution was a soft, cohesive brand system built on warm typography, muted pastels, and playful hand-drawn elements, creating a calm, premium experience across every touchpoint. The result is a brand that captures childhood grace while remaining versatile, memorable, and enduring.

Ameera Belle is more than a children’s fashion brand—it’s a celebration of childhood grace, designed to be remembered long after the clothes are outgrown.

Complete Brand / Visual Identity

by Kalih Studio Team:

Creative Director – Lugu Gumilar

Graphic Design – Fiofi Nindi Fiantika & Nadjma Achmad

Logo Design – Lugu Gumilar

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