Good Hampers - A Festive Gift of Goodness
Lugu Gumilar
Good Hampers - A Festive Gift of Goodness
Problem:
In the bustling Ramadan and Eid season, businesses often struggle to stand out from the crowd. Traditional gift hampers lack a unique selling point and often fail to evoke strong emotional connections with consumers.
Solution:
Kalih Studio developed Good Hampers, a festive gift box that celebrates the spirit of Ramadan and Eid through thoughtful design, delicious treats, and a commitment to supporting local businesses.
Concept:
The concept centers around the idea of "goodness." Each element of the Good Hampers was carefully curated to evoke positive emotions and promote a sense of community. The hampers included:
Artisan Cookies: Crafted by local bakers, these cookies are made with high-quality ingredients and offer a delightful taste experience.
Specialty Coffee: Sourced from a local coffee roaster, this coffee is known for its rich flavor and ethical sourcing practices.
Unique Coaster: Designed to complement the overall aesthetic, these coasters add a touch of personality to the gift.
Design Approach:
Kalih Studio adopted a simple yet impactful design approach, focusing on clean lines and a minimalist aesthetic. The packaging was designed to be visually appealing.
Scope:
Creative Direction, Graphic Design, Illustration, Packaging Design
Year:
2024
Creative Director: Lugu Gumilar
Stylish: Nadjma Achmad
Photographer: Dhaneswara Harimurti
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Copyright © Kalih Studio 2024
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Posted Apr 25, 2026
Good Hampers successfully launched during the Ramadan and Eid season, generating positive feedback from customers and achieving significant sales. The project demonstrated the power of design to create meaningful connections and drive business growth. By supporting local businesses, Good Hampers also contributed to a more socially conscious future.
