Warung Mrene - CNY Hampers Design
Lugu Gumilar
Chinese New Year Hampers
Elevating Warung Mrene Through Festive Gifting
As a growing local brand, Warung Mrene set out to introduce itself to a wider audience. This hamper design became a strategic brand touchpoint. The goal was to transform seasonal hampers into a brand-building experience—one that communicates warmth, quality, and intention from the very first glance.
The Challenge
As a new brand, Warung Mrene faced the challenge of standing out in a market dominated by established festive gift brands. Many Chinese New Year hampers rely heavily on loud visuals or generic symbolism, making it difficult for newcomers to be remembered.
The Solution
We designed a Chinese New Year hamper that acts as both a gift and a brand statement. By combining refined cultural elements with a clean, modern design approach, the hamper positions Warung Mrene as a brand that values tradition—but presents it with restraint and elegance.
Client: Warung Mrene | Year: 2023
Creative Director & Illustrator: Lugu Gumilar
Graphic Designer: Fiofi Nindi Fiantika
Photo Stylist: Nadjma Achmad
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Posted Apr 25, 2026
As a new brand, Warung Mrene faced the challenge of launching during Chinese New Year without getting lost in a crowded festive landscape. Through a modern reinterpretation of traditional elements, this hamper was designed to serve as both a meaningful gift and a strong first impression—establishing the brand’s warmth, quality, and cultural sensitivity.
