Aimlab is the lead FPS/TPS aim trainer to over 25 million players worldwide. As lead principal designer on this project, I collaborated with a team of engineers, and product managers to design and launch the Aimlab Friends system. A solution to players requiring an in-game solution that allows communication with their gaming community. Aimlab Friends facilitated over 100k interactions within its first month of launch and also laid the foundation for future social features within the product.