Aimlab – Game UX & Social Features for 100K+ Interactions
Natalie Valcourt
Statespace / Aimlab (Game UX)
Statespace (Aimlab) is a gaming company helping players improve their aim and performance. They needed UX support across their core product, social “Friends System,” and new VR experience.
As Product Designer, I worked on UX flows, interface updates, and VR interactions that increased DAU/MAU by 40%, boosted engagement by 50%, and supported 100K+ social interactions in the first month.
My Role & Services
Product Designer for PC
UX flows & interaction design
UI design & design library alignment
Usability testing & iteration
What I Did
Redesigned the “Friends System” to make adding friends, chatting, and engaging in matches feel smoother and more rewarding.
Updated Creator Studio flows and UI to align with the new design library and reduce friction for creators.
Led UX exploration for Aimlab VR, designing menus and flows for a fully 3D environment using Unity constraints.
Conducted user testing and applied feedback to refine navigation, clarity, and in-game settings.
Results
+40% increase in DAU & MAU.
+50% increase in user engagement.
100K+ interactions through the new communication and friend features in their launch month.
Tools / Deliverables
Figma, Unity collaboration, UX flows, hi-fi mockups, interaction specs
View the full case study here
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Posted Jul 17, 2023
Revamped the user experience of a popular game resulting in a 45% increase in daily active users and longer user session times.
